Computer Systems Security Term Paper Example | Topics and Well Written Essays - 1500 words

Computer Systems Security - Term Paper Example This document proposes how paperwork in Kingswood, Inc. can be replaced by an automated system. The document aims to examine the security mechanisms incorporated to ensure managers, coordinators and volunteers benefit from an automated system. This document includes methods of collecting data, costs and schedule for completion of the evaluation and qualification. Problem Statement Storage of information is handled at both the finance and administration departments. This is done in spring files and counter books (Kush, 2003). These are the departments that the proposed system aims to help and address its issues. The proposal aims in helping the Hospice manage its data better as it fulfills its core mandate. Patients’ accommodation Information is the main operation handled by Kingswood, Inc. The proposed automated system aims to ensure that the management workflow goes well as it seeks to ensure fewer repetitions and reduced time in processing of information (Baugh, Sue, & Rober t, 1995). Objectives The proposed system exhibits the following objectives: 1. Ensuring that its patient data is handled with confidentiality and absolute consistency. 2. Improve the general coordination within the entire hospice team and offices through storage of information in a common database. 3. ... 6. The automated system aims in dealing with the security needs of the entire Kingswood, Inc. management. This would be achieved through equipping the computers with encrypted passwords, and having backup data in case of a fire. 7. Being able to search, sort and delete information quickly and in an organized way. Technology used Distributed System Technologies Distributed objects would be used in the context of communications between systems within the facility as well as exchanging data within the external branches. Use of XML tools would allow companies to try and give orders through customized web interfaces. Service Oriented Architectures would be used with the purpose of going paperless. Therefore, Kingswood, Inc. communication with other systems running on any possible stage would be enhanced. The LAN Network Topology The four facilities and central office establish the need for five LAN setup. Each of the facility will be have an internet Service provider to provide them with an internet connection, having each a centralized hub or router at each location for easier management of all systems. In order to support portability in notebook laptops, the hub will support IEEE 802.11g wireless standards. The D- Link Wireless Router fits this need with several ports, up to five, being $70. Using Wi-Fi router as a central access point for each area reduces the number of failure points to the internet connection. Social Media Social media employ web and mobile based forms of technology to support interactive dialogue. It takes many different forms including magazines, internet, social blogs, social networks, wikis, podcasts and many others. Mobile Social Media This media can be used on mobile devices. In comparison to the past traditional media,

Corporate Social Responsibility Initiatives in India Essay Example for Free

Corporate Social Responsibility Initiatives in India Essay 1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a goodwill gesture, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic. 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed Coca Cola and NGO have to collaborateActions NGO has to correct their mistakes publicly NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed A PR team which will planCapabilities needed and lead the campaign Coca Cola and NGO have to collaborate Actions Organize promotional activitiesActions (including charity work) NGO has to correct their mistakes publicly Hand out free drinks, coupons, vouchers at public events NGO has to issue an apology to Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of Paper LESS is MORE but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as A little natural does a lot of good, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of Weve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ Weve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?

Change and Continuity in L’Oreal

Change and Continuity in L’Oreal Introduction There have been plenty of cosmetics that have been produced and released in the market by various companies in the previous five years. The reason behind this is that more and more people especially women are becoming more conscious of their physical appearance that they are prepared to spend their hard earned money even on expensive but high quality and effective cosmetics. While the cosmetics industry is comprised of many companies that offer unique cosmetics at varying prices, it remains clear the LOreal remains as one of the more dominant and successful organizations at present. Since its establishment in 1909, LOreal has since become a significant force to reckon with in the cosmetics industry (LOreal Official Website, 2010). The advent of globalization has enabled the company to diversify its products to cater to various target markets with distinct beauty needs. Because of the massive profits that LOreal consistently gets from its local markets, the company has been able to effectively allocate its financial resources towards its expansion activities that have helped solidify the companys dominant position in the cosmetics industry. Guided by the effective leadership headed by CEO Jean-Paul Argon, LOreal has amazingly continued to make strides even in the presence of the global economic crisis that has resulted in many of its competitors experiencing significant declines in productivity and profitability. It is clear that the deep wealth of financial and human resources of LOreal along with the effective strategies to take advantage of the benefits provided by globalization has helped sustain the productivity of the company and it is expected that LOreal would be able to maintain its strength in the next couple of years. Part A: Internal / External Analysis Internal Analysis: Strengths LOreal is very much a recognized and admired company in the field of cosmetics. The organization is actually the most dominant and productive cosmetics producer over the past decades. This dominance consistently allows LOreal to attract more followers and convert them as loyal customers by making them satisfied with the beauty products that they buy. The growing population of LOreal has always been the stable source of revenues for the organization which makes it easy for them to achieve financial strength. The effective leadership of LOreal is doing a great job in adjusting the organizations plans and initiatives based on the latest trends in the cosmetics industry. This signifies the dedication of the management to maintain the positive image of the organization by always offering the more reliable beauty products that people will really enjoy and love. LOreal functions under the principle that to maintain its top position in the cosmetics industry, the focus and emphasis of their activities have to be geared to what their customers really aim for in terms of being beautiful (Begoun 2004, p. 560). LOreal does not take chances and is noted for making smart moves to beat its competitors in launching the most innovative beauty products all the time. LOreals cosmetics do not really come at cheap rates but the huge number of loyal customers is a sufficient proof that these products really work. LOreal is also known for its remarkable capability to always be the first company to find the latest beauty ingredients that will work well. The organization possesses deep financial resources to use in extensive research efforts that will help them to check the typical beauty problems of people. Consistent assessments of the cosmetics of LOreal are also being undertaken so that the organization is assured of the sustained effectiveness of their products. Any moves done by its competitors are also being monitored by LOreal for the organization to be able to respond quickly with better products and initiatives. Internal Analysis: Weaknesses The major point of vulnerability of LOreal is the alarming truth that the organization seems to neglect the idea of selling its cosmetics to the people belonging to the lower classes. The inability of the organization to keep in touch with the lower classes is a huge obstacle that continuously denies them the opportunity to clearly separate itself from the rest of its rivals. Because the prices of LOreal products are not considered as budget friendly among the lower class families, they are consistently being beaten by their rivals in this market segment (Kapferer 2008, p. 379). This is absolutely where the rivals of LOreal are striking back in an effort to somehow catch the company The usual criticism that LOreal receives regarding its cosmetics is that they are only made for the wealthy people to enjoy. The advertisements of LOreal boast of the numerous celebrities that endorse their products, and these send the wrong signals especially to the people belonging to the lower classes that these beauty products were not intended for them to use. This has sparked rumors that LOreal is biased when selecting their target markets that will use their cosmetics (Turner 2005, p. 226). This negative publicity and the failure of the organization to clarify these nasty rumors have somehow cast doubts even on their loyal customers regarding the true intentions of the organization. Critics also always question the corporate social responsibility initiatives of LOreal. Since LOreal has diversified its operations in numerous locations involving more than 80 countries, an evident weakness is that handling and monitoring its global activities have truly turned into significant challenges for the company. It only becomes harder for the company on the areas where LOreal products are not really very much patronized by the public due to the expensive prices and lack of familiarity. If LOreal is not going to do anything to improve its poor status in these countries, their competitors will someday take advantage of these weaknesses and may displace them at the top of the cosmetics industry. External Analysis: Opportunities LOreal is always presented the opportunity to offer its loyal clients with the best cosmetics that are impossible for their competitors to imitate. Even though the company is criticized for its selective target marketing initiatives, it could always help to silence their critics by always coming up with high quality products that are reasonably priced. The company has to continue taking advantage of its excellent research and development team that has proven its capabilities time and time again. The chance to respond to the criticism that LOreal is afraid to deal with the consumers from the lower classes must be grabbed by the company to once and for all settle this issue. Perhaps an important move connected to this would be finding ways to make their products more affordable for the public (Capon 2008, p. 263). This way, the consumers from the lower classes can be able to start appreciating the cosmetics of LOreal and not simply dream of using them just like what they always see and hear in the advertisements. It is always important that the consumers feel that their needs are being addressed by the companies whose products they patronize. LOreal can still keep on searching for other struggling cosmetics organizations and perhaps make intensive moves to acquire them to further expand their operations and strengthen their grip at the top spot in the cosmetics industry. It is no secret that the ongoing financial crisis has affected most companies and minimized their effectiveness, but remarkably LOreal has stayed strong even through the tough circumstances (Tang 2008, p. 20). The deep resources of the company significantly helped them to coast along the difficult stretch of 2008 and 2009 when the financial crisis struck. By making efforts to acquire or strike partnership deals with other smaller cosmetics companies, manufacturers and suppliers, LOreal can be able to take advantage of the financial crisis to pull away from their competitors and pounce on the problems that continue to hound them. External Analysis: Threats Since LOreal is the most dominant cosmetics company at present, the rest of the field is always waiting for any potential mistakes that LOreal is going to make so they can take advantage and pull themselves closer to the top (Doz 2001, p. 44). The intense rivalry is very typical in the cosmetics industry, and if LOreal becomes complacent and starts underestimating the capabilities of their competitors to beat them in sales and profits, it could be a costly mistake and something that the company could regret later on. Whether LOreal admits it or not, the financial crisis sooner or later will become an imminent problem that they will have to deal with especially if the crisis extends for the next two to three years. It can become more problematic if LOreal fails to adjust the prices of its beauty products, as the financial crisis has made most people to hesitate spending their money on expensive beauty products. Therefore, LOreal cannot simply keep relying on its deep financial resources to save them from the impacts of the financial crisis because eventually they will get depleted if even their loyal customers decide to refrain from buying their cosmetics. It is a must for LOreal to be able to find other ways to sustain their financial stability and make contingency plans in case the number of their loyal customers begins to decrease. LOreals promotional activities have also been attacked by critics for being biased and providing statements about their products that are merely lies (Sandhusen 2008, p. 52). These are absolutely not good for the long term progress of the company, as these controversies will forever be remembered by the public which could prevent LOreal from stabling bigger and stronger customer bases. The image of the company may be that of a dominant organization in the cosmetics industry, but if the public would believe that they are involved in illegal and unfair practices, they would eventually be losing majority of their precious clients. Summary What LOreal has to focus on is guaranteeing that they continue to capitalize on their strengths while their vulnerabilities are identified and resolved immediately. The various strengths of LOreal are unique and have been obtained through the hard work and commitment of the company to excellence. It would only be logical for LOreal to keep utilizing their strengths to their advantage given that its competitors are still struggling to the impacts of the economic crisis. The company also has to be resilient to monitor any available opportunities that could emerge and should not hesitate to grab them. LOreal, though, must be extra careful because their competitors are always significant threats to their dominance in the cosmetics industry. They need to pay close attention to their activities especially their marketing programs that have been the subject of controversies and fix the issues immediately. Task 2: Globalization and LOreal How globalization influences policies and decision making in LOreal The advent of globalization has had significant impacts on the policies and decision making of LOreal. Globalization has enabled LOreal to formulate policies that are geared towards utilizing its distinct operational structures to produce cosmetics that can be well appreciated by the public consumers all over the globe (Floyd 2004, p. 77). The policies of LOreal have always been based on globalization, and these include addressing the beauty needs of clients all over the globe, utilizing its resources to produce the best cosmetics, advocating diversity in their workforce to obtain better capabilities, improving its knowledge of world trends in cosmetics as well as establishing effective partnerships with providers and manufacturers all over the world to enhance the outputs and minimize their expenses. Through creating policies and decisions that aim to sustain LOreals dedication in offering the best beauty products to its global clients, the company believes that it is able to use globalization to its advantage. LOreal is aware that establishing a global presence is important for them to achieve success, which is why their policies and decisions are geared toward being involved in the cosmetics industries all over the world. LOreal aims to help establish an excellent business environment all over the world while expanding its operations in various sectors (Haig 2006, p. 27). For LOreal, globalization signifies the necessity for them to broaden its operations to enable more individuals from different cultures to get to know and use their beauty products. This global expansion initiative, though, is being done by the company in an organized and effective manner. LOreal has effective guidelines that help safeguard the environment of the foreign countries where they have operations. T he company also offers employment opportunities that are loaded with excellent incentives. They also have policies in interacting effectively with their providers to advocate the maintenance of excellent guidelines in the production of cosmetics. Of course, LOreal does not forget to recognize the policies and traditions of their global partners for development. The advent of globalization has also heavily influenced the policies and decisions of LOreal with regard to workforce diversity. LOreals policies and decisions are geared towards improving its operations through harnessing the knowledge and skills of their workforces all over the global and getting their precious suggestions and contributions. The company understands that the presence of globalization implies the need for them to rely on their diverse workers and address their typical concerns. The policies of LOreal also include guidelines to coordinate with the leaders of foreign countries where they have operations in offering sources of livelihood for their people in exchange for the continued stay of LOreal. This way, the company is able to maintain good relations with more than 80 countries where they currently have production plants and offices. It has become very clear for LOreal that to achieve global dominance in the cosmetics industry of the world, they have to use the diversity of their workforces to their advantage (Finkelstein 2007, p. 132). While the company has successfully expanded its operations in various continents, it remains a challenge for LOreal to penetrate certain underdeveloped countries due to cultural and language barriers. This is the reason why the management is working to break these barriers through new policies that will enable the company to finally penetrate in these tough locations that will contribute to their long term success. LOreal also has policies that aim to build strong relationships with its global business partners, including material providers and manufacturers. This is based on the philosophy of the company that it cannot achieve success by relying only on its own efforts. The company understands that by encouraging the participation and support of other important business organizations, LOreals aim to succeed can have a better chance to happen (Khanna 2010, p. 101). This structure of operation also helps the company to delegate its responsibilities effectively and trust that their business partners will be able to accomplish the tasks and responsibilities given to them by the LOreal management. Another impact of globalization in the policies and decision making of LOreal is the obvious focus on recognizing the rights, traditions, beliefs and norms of every foreign country where they have operations. The company understands that they have to be careful not to violate any of these international laws and policies if it wants to remain productive in these foreign locations. The policies of LOreal in this regard require the constant communication of the corporate leaders and the government representatives to discuss effectively the guidelines and other agreements that need to be approved. This way, any unexpected problems or concerns that could happen in the international locations can be easily resolved and their potential negative impacts are significantly minimized. Part of the policies of LOreal in respecting the international laws of their global business partners is the policy of maintaining the cleanliness of the environment. As LOreals products involve chemical wastes, the company assures the governments of their global business partners that waste disposal is always done effectively to prevent environmental damage and other hazardous impacts. Critically evaluate the effectiveness of LOreals response to globalization In terms of addressing the beauty needs of clients all over the globe, LOreal has mostly been successful in this regard. LOreal views the existence of globalization as a force that makes the beauty needs of their global clients even more complicated. This is because the existence of globalization can easily change the mentalities of people through what they see, heat and read in the media (Mueller 2004, p. 180). This means that what the beauty products that they might like today may be irrelevant for them tomorrow. However, because of the competent and hard working research and development team of LOreal, the changes in the consumer trends and behavior are easily monitored and thoroughly evaluated by the company. The successful response of LOreal to globalization in terms of addressing the needs of their global customers can be attributed to the hard work of its research and development team. The advent of globalization has also challenged LOreal to utilize its resources effectively to produce the best cosmetics. This is because globalization has also been beneficial to the competitors of LOreal. Its competitors have also acquired the new technologies, information and expertise that have significantly improved their operations and their chances to topple LOreal at the top of the cosmetics industry (Kurtz 2009, p 45). However, LOreal has been able to prove time and time again why it would be hard for its competitors to displace them at the top. Under the guidance of effective leaders, LOreal has consistently been able to maximize the depth of its financial and technological resources to create unique, innovative and relevant beauty products that cater to the beauty needs of its global clients. LOreal has never shown any hesitation to spend significant amounts of money in order to always be the first company to launch cosmetics that can catch the attention of global consume rs. LOreal has also been effective at responding to the challenges of globalization through the presence of diversity in their workforce to obtain better capabilities. With its global operations anchored on the strong contributions of its more than 100 production sites with almost 60,000 workers coming from various cultural backgrounds, LOreal has been successful in maximizing the availability of the skills, knowledge and expertise of its diverse workforce to its advantage. It is quite evident that the presence of globalization has made it mandatory for companies to really use a diverse workforce to be able to cope up to the challenges that it presents (Morck 2005, p. 211). The success of the response of LOreal to globalization in this aspect can be directly attributed to the excellent work of the human resources department of the company. The department is able to effectively select the right combinations of people from various cultures to handle the responsibilities inside the company, and does a good job in making sure that the needs and concerns of the employees are always addressed. As a result, the employees of LOreal all over the world are able to contribute significantly to the overall success of the organization. Globalization has always been connected to modern technologies and mass media, and LOreal has successfully used them in improving its knowledge of world trends in cosmetics. The negative consequences of failing to know and understand the latest developments in any market or industry have always been costly and disastrous for companies, which is why LOreal has significantly invested in modern technologies and production equipment as a proof of their readiness and willingness to embrace the challenges brought about by globalization. LOreal does not really worry about the huge funds that it shells out to acquire these technologies and equipment, because it understands that eventually the advantages of their investments would eventually outweigh the expenses. Aside from expanding its operations globally, LOreal has also been successful at establishing effective partnerships with providers and manufacturers all over the world to enhance their outputs and minimize their expenses. Over the last three years, LOreal has engaged in various acquisitions in an effort to cope up to the expansion activities of its competitors as dictated by globalization. Because of globalization, the implementation of free trade has made it easier for the competitors of LOreal to also engage in expanding their operations especially in areas where LOreal has been having difficulties in penetrating. Nonetheless, the strength of the significant acquisitions of LOreal most notably its acquisition of the Body Shop and Sanofi-Aventis is still much better compared to the minor transactions being done by their competitors. Perhaps the only aspect where LOreal has not achieved any satisfactory results is with regard to the environment (Peng 2008, p. 92). It is a well known fact that globalization has been criticized for causing environmental degradation, and the complaints being received by LOreal with regard to waste management are proofs of this. The company has been blamed for polluting water systems due to the chemicals involved in its production wastes, and this has surely caught the attention of the public. Complaints also with regard to the company making use of live animals to test their products have been condemned by animal rights advocates, and numerous protests have been initiated all over the world to stop LOreal from continuing such initiatives. While the company has always denied being involved in these animal testing activities, animal rights groups have yet to be convinced that LOreal is not guilty of these violations. These negativities are definitely undesirable and need to be fixed b y the company before they get blown out of proportions and become more complicated. Areas for improvement in the response of LOreal An important area of improvement for LOreal is concerning its research and development department. This unit deserves to be given credit for its excellent outputs and performances that have enabled the company to maintain its dominant position in the cosmetics industry. It is safe to say that the challenges brought about by globalization in terms of addressing the unpredictable beauty needs of the people have all been shouldered and correctly identified by the tireless researchers of LOreal (Flapper 2005, p. 80). This does not mean though that there is no more room for improvement for this department. The management of the company can keep allocating funds to this department to make sure that the researchers are able to keep doing their studies and activities without any limitations. It is important to remember that the research team is doing its studies on consumer behavior on a global scale, so financial assistance will definitely be needed by the department. The management of cultural diversity among its employees is also an important area of improvement for LOreal. While the company has done a good job in taking advantage of the diverse skills, knowledge and expertise of its employees all over the world, it will be beneficial for the company if there would be clearer methods of conflict resolution especially as cultural diversity is also the usual culprit of frequent disagreements among the employees. It is impossible to think that the employees of LOreal will always agree to all aspects of their work so it will help that methods of conflict resolution are firmly in place. This is an important impact of globalization that LOreal cannot afford to neglect since it could really have negative consequences on the performance of the company. The company is already doing a great job addressing the needs of their global workforce, but ample focus has to also be given to ensure that the diverse employees of LOreal are all on the same page. The use of mass media for its marketing efforts can also be improved by LOreal in response to the challenges of globalization. LOreal has been criticized for unfair advertising practices which have been denied by the company. Nonetheless, to make sure that all these criticisms are answered effectively, perhaps it is now time for the company to step up their efforts in utilizing various types of media outlets to improve its marketing outputs and reach more consumers from faraway places (Rugman 2005, p. 167). The use of Internet as an effective marketing strategy can be an excellent move for LOreal to intensify its marketing efforts and take advantage of its extensive reach. The marketing team also has to monitor the contents of their advertisements to check if there are indeed signs or indications of racial discrimination to prevent unnecessary controversies and issues from emerging. Perhaps the most important area of improvement that LOreal has to focus on is concerning ethics and environmental issues connected to globalization. This has been the major cause of controversies and problems for the company and it is only a matter of time before lawsuits will be filed against LOreal for continuous violations on animal rights and environmental policies. The improvement necessary for this starts with the employees of the company learning to follow the policies especially since they are operating in foreign countries. The management and the employees of LOreal really need to make serious discussions regarding these matters because if they are left unresolved, they will really start pulling the company down. These controversies are not good for the image of LOreal, so the sooner they are able to provide remedies to these problems, the better it will be for the company as they can start concentrating on issues and concerns that are more important than dealing with the co nsequences of their inability to follow policies. Conclusion There is no doubt that LOreal is at present at the top of the cosmetics industry because of its effective strategies that are geared towards taking advantage of its strengths and opportunities as well as reducing the impacts of its weaknesses and the threats being imposed by its competitors. It has also helped the company in having excellent leaders and hardworking, diverse employees. LOreal firmly believes that cultural diversity is an asset for the company, which is why the skills, knowledge and expertise of its employees are always developed to maximize them and put them to good use. Globalization is perceived by LOreal as a challenge and an opportunity to keep improving its operations all over the world. LOreals policies and decisions have undoubtedly been influenced by the impacts of globalization, and the company does not see anything bad at it for as long as the activities that they do are always in accordance to their mission, vision and objectives. The policies of LOreal have always been based on globalization, and these include addressing the beauty needs of clients all over the globe, utilizing its resources to produce the best cosmetics, advocating diversity in their workforce to obtain better capabilities, improving its knowledge of world trends in cosmetics as well as establishing effective partnerships with providers and manufacturers all over the world to enhance the outputs and minimize their expenses. There have also been negative impacts of globalization that LOreal needs to resolve immediately to make sure that they are able to maintain at the top of the cosmetics industry for the long term.

History of the Tibetan Genocide :: essays research papers

For 48 years, China has occupied Tibet. In Tibet's history, there has been over 17 percent of the Tibetan people killed, and 6,000 monasteries ruined. For starters, Tibet was never part of China. During the first few years when China was in control of Tibet, the Chinese declared that Tibet should be part of China, because an Emperor of Tibet once married a Chinese princess. Years later, the Chinese said that Tibet was part of China because of the warrior Genghis Khan. Genghis Khan and the Mongolians were in control of Tibet, but they never made Tibet belong to China. Secondly, the Tibetan people and the Chinese are totally different, culturally and socially speaking. Both peoples have their own culture, way of life, and religion. Of course the language is very diverse, too. Tibet had their own government before the Chinese took over. It was led by His Royal Highness, the Dalai Lama. Before the Chinese came in and took over Tibet, Tibet had nothing to do with China. The Chinese invad ed Tibet in July of 1949. They caused many disasters and much sadness to the Tibetan people. Today Tibet is nothing but a prison. The Chinese continually spy on the Tibetan people. Seventeen percent of the Tibetan population was killed. Many Chinese forcibly removed Tibetans out of their homes at any time, day or night, and sometimes these people were thrown into prison. These people also were often killed for no reason. Ever since the Chinese have taken over the Tibetan people, there have been over 1 millon people killed. There were 6 million Tibetans living in Tibet before the Chinese came and took over the country. In the capital of Tibet, Lhasa, the natives of Tibet are being rid of by the Chinese; the Chinese are filling up Lhasa with Chinese people and the Chinese want to make Tibet throughly Chinese. Today, the Tibetan people are a minority in their own country! All the better jobs go to the Chinese people living in Tibet. The Tibetan people cannot find jobs for themselves, t he best job sometimes they can get is to become a truck driver. What the Chinese are really doing is committing against the Tibetan people, a cultural and religious genocide. The culture of Tibet is based on Bon's ancient beliefs, and also on Buddhism from India. The Tibetans take the best of the two religions, and their entire culture is based on that. History of the Tibetan Genocide :: essays research papers For 48 years, China has occupied Tibet. In Tibet's history, there has been over 17 percent of the Tibetan people killed, and 6,000 monasteries ruined. For starters, Tibet was never part of China. During the first few years when China was in control of Tibet, the Chinese declared that Tibet should be part of China, because an Emperor of Tibet once married a Chinese princess. Years later, the Chinese said that Tibet was part of China because of the warrior Genghis Khan. Genghis Khan and the Mongolians were in control of Tibet, but they never made Tibet belong to China. Secondly, the Tibetan people and the Chinese are totally different, culturally and socially speaking. Both peoples have their own culture, way of life, and religion. Of course the language is very diverse, too. Tibet had their own government before the Chinese took over. It was led by His Royal Highness, the Dalai Lama. Before the Chinese came in and took over Tibet, Tibet had nothing to do with China. The Chinese invad ed Tibet in July of 1949. They caused many disasters and much sadness to the Tibetan people. Today Tibet is nothing but a prison. The Chinese continually spy on the Tibetan people. Seventeen percent of the Tibetan population was killed. Many Chinese forcibly removed Tibetans out of their homes at any time, day or night, and sometimes these people were thrown into prison. These people also were often killed for no reason. Ever since the Chinese have taken over the Tibetan people, there have been over 1 millon people killed. There were 6 million Tibetans living in Tibet before the Chinese came and took over the country. In the capital of Tibet, Lhasa, the natives of Tibet are being rid of by the Chinese; the Chinese are filling up Lhasa with Chinese people and the Chinese want to make Tibet throughly Chinese. Today, the Tibetan people are a minority in their own country! All the better jobs go to the Chinese people living in Tibet. The Tibetan people cannot find jobs for themselves, t he best job sometimes they can get is to become a truck driver. What the Chinese are really doing is committing against the Tibetan people, a cultural and religious genocide. The culture of Tibet is based on Bon's ancient beliefs, and also on Buddhism from India. The Tibetans take the best of the two religions, and their entire culture is based on that.

Conflict: The Watchmen Essay

In the Book The Watchmen tells a tale of a world on the brink of a nuclear war engineered by one man Adrian Veidt, whom comes in to conflict with his former team of masked heroes who would and do plan to stop him. Veidt in spite the consequences will stop at nothing to achieve his goal of world peace. This includes the killing of half of New York city. And proving that no matter how much you manipulate something the outcome will eventually be the same. Adrian Veidt is the smartest man in the world. He realized three years before killing half of New York city that the world would never reach world peace at the direction it was going with all the advances in technology and politics. He needed to strategically take all of his former teammates away from the equation. He did this because they were the only potential threat to his plan of eventual world peace. First Veidt Taking out the Comedian; the first person to realize his goal and also the person most likely to stop him from destroying his way of life. The Comedian had this sense of truth to him because he didn’t care for the conventional â€Å"all American† image. He understood that the world was a cold and cruel place. Those that understood that were the ones that would survive. The very thought of world peace destroyed his entire way of life. It was only natural that Viedt murder him first because the Comedian had the most to loose. Second was the perfect man Jon, whom was made of pure existence. Jon was also the United States only blockade against outside countries willing to over throw them with nuclear weapons. So basically Jon represented the only block between a war, take him out and tension will arise. Next he framed the only active member of his former team still at large, Rorschach for murder and thus taking out the person most likely to put pieces together and discover something wrong, and of coarse Rorschach did put them together. Before being framed for murder and disobeying the Kleen act (an act that outlawed vitualantism among normal citizens). What Veidt did not take in to account was two former teammates involvement, Nite-owl and Ms Jupiter. Rorschach warned them all of suspicion and as time when on the two remaining members untouched by Veidt’s plan, broke Rorschach out of jail and discovered the plan of Veidt’s to engineer a war. As all four Heroes rush to Veidt’s base of operations they learn that he has already killed Half the city claiming the cause to be of an alien attack. This in turn stopped the war from happening and unified the nations of the world against a threat much greater than any of them. The world’s last true hope for world peace yet if any of Veidt’s former teammates were to expose him the reaction would be immediate war and world destruction. The only team member not willing to bite his tongue is Rorschach, who before attempting to stop Veldt, sent a complete journal of his plan the city’s newspaper. Rorschach was killed because of his potential to leak Veidt’s innocence and destroy the world but the journal was mistakenly printed days later. In the end the fate was the same despite the manipulation of Veldt and the silent voices of his former teammates. If anything Veldt accelerated the destruction of the world.

Week 5 Psy/322

Case Study Analysis Psy/322 March 11, 2011 Japan to Apple’s iPhone The Apple iPhone did not make as big of a splash in Japan as Apple’s had hoped it would. The projection to sell a million iPhones in Japan unraveled and sales were very low. People of Japan were already aware of cell phones with a 3G network, which the faster network had been around for several years, much longer than the United States. A few problems that Japan had with the Apple iPhone were the touch screens, the iPhone were not as advanced as what they could already get in Japan, and the iPhone could not purchase train passes as the other phones did. Emoji†, clip art that is used to create a more interesting and creative e-mail was also an application that Apple could not offer. Citizens of Japan have high complex standards and when it comes to technology Japan is known for being well head of its time. The iPhone just did not stand up to what Japan already had in their back pocket. Cell phone us ers in Japan are infatuated with photos, video games, and high light features. Apple iPhone could not compete with what a market already established in Japan from other cell phone makers. The competitors had already offered Japan everything they needed.Japan made a mistake in trying to market the Apple iPhone in Japan at the time they did. In research they should have seen that they didn’t have everything that the Japanese wanted in a cell phone. Knowing Japan already had a 3G network that should have told Apple it would not be a new technology for the country. The people of this culture wanted everything at their fingertips and Apple didn’t have all they wanted. The Apple computers did well in Japan due to the technology is in the running with the other computers and they are similar.IPod also did well in Japan markets and that was due to the product being affordable, slim, and available to the people of Japan. Pricing and the cells phone plans in Japan are very compe titive and equates to low monthly expense for cell phones. The iPhones average monthly start around $60 dollars, which is much higher than competitors. The United States pays on average around $80 to $100 dollars for an iPhone plan. Many people of Japan also purchase their phones to use and the iPhone does not come cheap hen purchased. A large number of Japanese live with only a cell phone, so that cell phone needs to be everything in one. People of Japan do not want to use their cell phone as a personal computer and the problem with the iPhone is Apple relies on computers for syncing media and involving updates of software from the computer. ITunes is an example of an application that would require updates from a computer over time. Cell phones in Japan are about fashion as well and who has the most state of the art phone.Japan is so advanced with their technology that something new is coming out every day, so carrying around a cell phone that has been out for a year is unacceptabl e. The technology is consistently getting better and better, which the United States fall further behind. Apple did not grasp the cross-cultural concept and get an international perspective prior to marketing the iPhone. Apple also should have researched the marketing mix for the country. Price would be to high for the iPhone due to what Japan already had in service.The product did not have everything the consumer wanted on the product that would entice the consumer to purchase it. The place Apple wanted to move the product, which was Japan, already had the 3G network in place. Apple really did not have anything to promote that was different in the markets of Japan. The sheer functionality of the iPhone just did not make sense out of Japan. Mickey and Shark Fin Soup Shark fin soup is a popular soup item of Chinese culture that is usually served at big events such as weddings and banquets.This soup is considered a luxury item and the soup may cost up to $150 dollars a bowl. The soup originally came from the Ming Dynasty many years ago and is an important part of the celebrations. When Disney wanted to serve the soup to the guests that were going to have their wedding at Disney Hong Kong, advocates came out to protest serving the soup. There is an international concern over the sustainability and welfare of the sharks that will be used to make the delicacy. There is also concern that because the cost for the soup is so high there will be a higher demand for the soup.If the soup is in such high demand them the environmentalist have concern the sharks will become endangered. The Disney Company was trying to reach out to the people of Hong Kong and show an appreciation for the culture of their country. Disney wanted to offer the same items that other companies could offer to the people of Hong Kong. If Disney does not offer the Shark Fin Soup then the customers approaching Disney for their wedding will go somewhere else to receive the goods and service they want fo r the celebration.With the guidelines that Disney would have strict guidelines being such a large corporation, they would not be smuggling in sharks to create the soup. Disney chose not to serve the shark fin soup due to the pressure of the environmentalists. Much of the pressure came from the hits to Disney’s corporate image. Disney did careful research and determined that the environmentalists had a valid point that linking shark declines in the largest shark species.Disney felt the company needed to have the right balance with the cultural of Hong Kong and the conservation of the sharks. If I were a member of the Disney management team at the Walt Disney Company, I would not have the Shark fin soup on the menu for wedding in Hong Kong. Disney would lose more money by people boycotting the company then they would if Disney did not serve the soup. It is important for companies to research and know what they are dealing with before they make decisions that will affect a large group of people or animals as in this case.There is so much more money to be made through ticket sales and all the other foods that are offered by Disney. The damage that might have been done by making the decision to keep the shark fin soup on the menu would truly out way the damage if they took the soup off the menu. References: Keith Bradsher, â€Å"Chinese Delicacy Has Disney in Turbulent Waters, †New York Times, June 17, 2009, C1, C7 Yukari Iwatani Kane, â€Å"Apple’s Latest iPhone Sees Slow Japan Sales, â€Å"Wall Street Journal, September 15, 2008, B3